For me, the Sego base could be the best soap base I've ever tried, so based on performance only Sego beats B&M, but I agree on scents, jars and labels. B&M is much better than Zingari Man on those things. The best B&M base is (for me) Soft Heart Series followed by the Reserve base which I think i slightly better than Excelsior.
Sego is amazingly good for my dry skin and the scents are very mild. And, the alcohol free splash and the Sego balm is among the best, if not the best, post shave Products I've ever used.
Anyway, it's like choosing between a BMW and a Mercedes