Either no-one is giving these company's feedback, or the consumer is simply being fooled into thinking the lather they are getting is satisfactory. I've tried a few of the supposedly different formulations from the main culprits but I simply couldn't get anything I would even attempt to shave with. I used badger, boar and synthetic, I tried really excessive loading, everything I could think of really. Guys like Nick Shaves on YouTube have got the same results so I know it's not just me. It has frustrated me no end as it doesn't add up.