Message? What message? This is pure fiction. It's been dreamed up by a team of professionals whose daily job is to produce a storyboard that will sell a product. You could use this same ad to sell lawnmowers, cars, laptops, hi-fi, insurance....The message is good, the vehicle for the message is confusing - i.e. razors/personal care company. I can understand why Gillette though with their eternal 'the best a man can get' thing, especially if they start tending away from that ideology and market 'for all genders'. The backlash seems unnecessary in my opinion. Why not just accept the message and promote it throughout one's life to pave the way for younger generations? Unless, of course, those giving the backlash don't agree with the message?
Of course the ad is fiction but the message is real to some. Bullying exists, sexual harassment exists (albeit both ways). If this gets through to one person to stop someone else bullying/harassing then I'd say that's useful, personally. I'm sure they don't work in the social sector, but that's not the aim here surely? Despite the ad being fiction, it does feature non-fiction cases such as Terry Crews' speaking out for being sexually harassed by a male executive.Message? What message? This is pure fiction. It's been dreamed up by a team of professionals whose daily job is to produce a storyboard that will sell a product. You could use this same ad to sell lawnmowers, cars, laptops, hi-fi, insurance....
Don't imagine for a moment that the guys who produce ads like this have any connection with those genuinely working in the social sector. For those people attitudes matter. In the case of ads like this the only bottom line is sales, plus of course industry awards for the design team. That's it.
What a load of bull shit and just what I would expect coming from the USA at the moment. Why be so defensive about something that has to be talked about and changed. It is not a left vs right political thing but a human thing.
Nah, it's been done now so design teams won't get awards for repeating the same message. Next time it'll be homeless families, famine in Africa, earthquakes and volcanic eruptions, global warming, tsunamis, post-Brexit national trauma........If lawnmower manufacturers/distributers, car salesrooms, tech giants decide to weigh in and broadcast the same message then happy days, the more the merrier I reckon.
Please don't think me posting it was an endorsement BobWhat a load of bull shit and just what I would expect coming from the USA at the moment. Why be so defensive about something that has to be talked about and changed. It is not a left vs right political thing but a human thing.
Bob
Interesting counter points. It is easy to make fun of/satirize the ad and after all it is only an ad. Motivated by an attempt to increase profit the ad does attempt to shine a light on societal issues long swept under the rug. Even if done in an inept manner does not diminish the problems the size of which have grown over time. As an ad it has more than done it's job. Gillette is getting talked about and so are the ad's messages.Please don't think me posting it was an endorsement Bob
This video from a fellow Canadian may give you some genuine insight from "the other side" - *Trigger warning* Anyone of liberal/progressive persuasion will be triggered every 30 seconds or so, viewer discretion advised
Aren't they perpetually triggered all the time anyway?Anyone of liberal/progressive persuasion will be triggered every 30 seconds